AR Exhibition in Venice

The British visual artist Jam Sutton is using Augmented Reality for his latest exhibition “Rituals” which has started in Venice this month. In his virtual exhibition that is located...

Go on your own AR Treasure Hunt

You probably remember going on treasure hunts growing up. In recent years, treasure hunts have seen a revival as they got paired with Augmented Reality (AR). AR enhances the...

AR brings Print to Life

Digital content is the primary format in which we consume media and ads nowadays. Which print fading in importance, AR provides an interesting opportunity to overcome the gap between...

Web AR in Online Marketing

Google’s advances in bringing Augmented Reality (AR) to the web are continuing. AR is currently mostly used inside dedicated mobile applications. With the gaining popularity of AR, these users...

Storytelling with Augmented Reality

There is something about stories that hasn’t changed since humans evolved to use language: a good story creates a personal connection, takes you on a journey and most importantly,...

Web AR is picking up pace

Web AR has been hyped for a while, but it was lacking a solid technical foundation so far. A recent push from Google to bring AR to the web...