Go on your own AR Treasure Hunt

You probably remember going on treasure hunts growing up. In recent years, treasure hunts have seen a revival as they got paired with Augmented Reality (AR). AR enhances the...

AR brings Print to Life

Digital content is the primary format in which we consume media and ads nowadays. Which print fading in importance, AR provides an interesting opportunity to overcome the gap between...

Web AR in Online Marketing

Google’s advances in bringing Augmented Reality (AR) to the web are continuing. AR is currently mostly used inside dedicated mobile applications. With the gaining popularity of AR, these users...

Audio in AR Scene Design

Sound and audio instantly change the immersive character of an AR scene. Typical use cases for sounds include audio guides, music or background sounds. In our example scene below,...

In-scene Object Transformation

This cryptical headline describes the latest feature of the Onirix Targets app players for iOS and Android. The new transformation mode allows the user to transform objects that are...

Share AR with the Launch Pad

Until web browsers are capable of displaying Augmented Reality (AR), we will depend on mobile applications to display AR content. This is inconvenient for the user, as they first...

Web AR is picking up pace

Web AR has been hyped for a while, but it was lacking a solid technical foundation so far. A recent push from Google to bring AR to the web...

Three things every AR designer should know

As more developers and designers are starting to use Augmented Reality for their projects, I felt that it is time to talk about the meeting points between Augmented Reality,...