Image and Surface tracking

Onirix enables you to position AR content on any surface or image

Image-based Augmented Reality

A image is giving the Augmented Reality (AR) application a visual clue or trigger where to position AR content. The image can be an image, a logo or any type of distinguishable 2D object that can be recognized by the camera. Due to its use of image recognition, this type of AR is sometimes also called recognition-based AR.

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marker or surface detection

Image tracking vs. surface tracking

Instead of using a traditional 2D image, some AR applications can also detect surfaces and use these as an image instead. This is an advantage if you want to let the user decide where they are going to place the content or if you want to work with large models where scale and accuracy of model size are important. This can be the case for furniture, machines or even cars.

How to select a good image for Augmented Reality?

The quality of the image that is being used as an AR trigger is really important. Quality does not necessarily refer to resolution but to how recognizable the image is for the camera and the underlying image recognition software. Important aspects are the contrast, number of lines, texture changes etc.. The quality of the image depends on the number of key points that are found when pre-processing the image. The more visual details an image has, the better it is going to work.

marker selection for best results

Use cases for image-based AR

Image-based AR is widely used in areas where visual content is superior. We have collected some examples of usage in marketing, education and real estate.

  • Retail

    Generates brand value, impact on the shopping experience and customer loyalty.

  • Education

    AR opens up new ways to learn and recognize data, process it into information and easily convert it into knowledge.

  • Real Estate

    AR shows 3D housing, even before it is built.