Success Stories

TECSOS

Tecsos created an application that helps hospitalized children to pass the time by interacting with their environment. The application offers virtual learning and interactive games like escape rooms.

Manuel Carrasco tour with Finetwork

For Manuel Carrasco’s 2023 tour, we’ve created a webAR experience where attendees can take home a flyer featuring a volumetric video of Manuel with a special message (image tracking). 

You can also see Manuel in your own home, hear him sing, and take a picture with him (surface tracking). Over 30,000 views only in the first weekend of the tour, which lasts about 5 months with 30 dates.

VMLY&R X Durex & Ponton Group: The Art Of Sex

VMLY&R agency, in collaboration with Durex and Ponton Group, achieved a Bronze award in the Health and Wellness category at the Cannes Lions International Festival of Creativity, thanks to an idea executed with Onirix technology.

When the Minister of Education of Poland banned sex education in the country while demanding an increase in museum visits for students, the agency devised various webAR experiences using certain paintings from Poland’s permanent exhibitions as points of contact for sexual education. 

Goiko

With the launch of a new product, Goiko was looking for an impactful campaign that would also collect new customer data.

The creative agency NowAR designed an augmented reality game dynamic, adapted to the brand image, accompanied by a gamification campaign based on prizes.

Over the first three weeks of the campaign, more than 50,000 unique players played, with an average of 1.8 games per player, and a total of more than 200.000 views.

Santa Lucía insurance

Many Worlds, a digital agency that collaborates with top brands, has developed an Web AR solution for the insurance company Santa Lucía, which allows highlighting the lesser-known advantages and coverage of their home insurance policies.

Thanks to the technology provided by Onirix, a 3D apartment has been created, featuring characters that accompany various fun and engaging animations, illustrating some of the everyday situations where you would be glad to have home insurance.

Deusens X CC Westfield La Maquinista: Event promotion webAR

The agency specialised in immersive experiences Deusens developed the promotion of a gastronomic event with WebAR for the Westfield La Maquinista Shopping Centre. Based on image recognition, it brought the campaign poster to life with a series of animations that guarantee an engaging and immersive effect.

Thanks to Onirix technology, it has been possible to bring to life the static promotional image of the event, a revolutionary way to innovate in communication and promotional marketing campaigns focused on events and physical meetings.

Engen - Quickees Play

South African marketing agency, MCI, through Onirix created a gamification dynamic to attract audiences to Engen’s 900+ service stations. They also wanted to showcase their new brand of jelly beans, Quickees, in a fun way.

A game design adapted to the brand image was created, as well as a jelly bean hunt dynamic, in the different regions of the country.

The campaign, which was initially planned for two weeks, was a complete success, with more than 35,000 games played during the two months of the campaign.

La Tagliatella

La Tagliatella asked digital marketing agency Dakota&Durango to create the audiovisual and creative content for its new menus. As part of that process they were able to offer a service of creating dishes in augmented reality.

During the first year of the virtual menu, La Tagliatella’s dishes have been viewed around 400,000 times, and they have renewed their services for their new dishes for next year.

Commemorative experience

Onirix delivered a gamified augmented reality experience for the 37th America’s Cup in Barcelona, enabling fans to relive the thrill of the competition.

Through a 3D digital environment projected onto a physical totem, users could witness this year’s champion racing against last year’s winner in an immersive, interactive format.

Movistar Plus+'s series "El Inmortal"

One of Telefónica’s brands, Movistar Plus+, has used Onirix technology to promote the second season of its series “El Inmortal”.

It is a virtual portal in augmented reality that recreates the iconic gym of the series, where fans can interact and discover exclusive content interactively.

Fans of the series can access this experience from the browser of their mobile devices, without the need to download any app.

Artwork reconstruction with AR

The Ermita de Villacans, in Barcelona, has Gothic, Renaissance and modern-era mural paintings inside, which have deteriorated over time.

Thanks to augmented reality, the NowAR agency has managed to reconstruct these works of art using Onirix’s Web AR technology.

Today, any user visiting this monument will be able to enjoy these works of art from their mobile device.

Telefónica's Distrito AR

Distrito AR is a project of five augmented reality experiences developed by the Innovation and Talent Hub of Distrito Telefónica in Madrid. This initiative has transformed the company’s headquarters into an interactive space that enriches both the experience of employees and visitors to the headquarters in one of the actions carried out by Telefónica on the occasion of its centenary.

The agency DeuSens has been responsible for supporting Telefónica in the development of these experiences and, to do so, has relied on augmented reality technology for Onirix browsers.

Inquieto’s First Multi-Device Immersive Website

Onirix provided a new solution redefining how Inquieto engages its audience. Inquieto aimed to provide users with a unique opportunity to explore their fleet of electric vehicles in an immersive setting. Visualit, their digital agency and eCommerce expert, sought to leverage Augmented Reality (AR) across mobile devices and mixed reality headsets.

The new website is adaptable across all devices, including mobile, tablet, and AR headsets like the Meta Quest 3. Users can interact with Inquieto’s vehicles through selection, surface placement, and advanced interactions directly from any browser.

AR for Process Optimisation

Red Eléctrica de España used Onirix to digitize several of its departments: security, engineering and digitization. 

Through Onirix, REE displays digital information about the electrical racks with the aim of optimizing test protocols, facilitating access to the list of materials, and completing field no-load test protocols in an assisted and contextualized manner.

Technical Inspections with AR

EDP has adopted Onirix platform to revolutionize its industrial inspection processes.

Workers can use AR to navigate inspection routes, visually identify key assets, and receive real-time guidance tailored to their surroundings. The solution is made for inspections, and minimizes human errors.

LG: Interactive aerothermal installation with AR

Digital twin of the technical manuals of aerothermal systems. Thanks to a solution based on 3D and AR, we help sales people and technical training to create more efficient and visual ways to interact with complex processes of installation.

Perfect support for booths in face-to-face events. It also becomes an interactive manual for training and technical equipment installation companies.

Packaging Simulations with Augmented Reality

Nefab España, a global provider of industrial packaging, logistics, and digital services, utilizes Onirix Augmented Reality technology to enhance product previews:

• A 3D player embedded in their website: Users can rotate, zoom, and inspect the assembly and disassembly of the packaging, giving a clear understanding of its structure, assembly and functionality.
• The AR preview, accessible on smartphones, tablets, and headsets, lets users explore their products in immersive detail.  Above all, they can test the size and volume to assess its capacity. This experience includes viewing everything in a real-world context, allowing users to better understand the packaging’s capabilities.

Enhancing Training with AR

Edibon, a world-leading company in educational equipment for engineering and technical education, has used Onirix to enhance the experience of its training sessions. 

Thanks to applying augmented reality technology, companies like Edibon achieve:

• Efficiency in staff training
• Improved worker experience
• Interactive and real-time assessment
• Scalability of training
• Promotion of self-directed learning
• Improved user data

AR-Guided Training with Real Facilities and Interactive Lessons

Augmented reality helps Prevencontrol to offer training courses through visual indications, on real facilities. 

In this way, they can offer a system of “steps” where the student must manipulate real physical elements, guided by AR lessons that can also ask questions in the process.

KPMG: Wayfinding with Augmented Reality

KPMG has developed an augmented reality-based system to optimise emergency management by improving navigation within its facilities.

The system makes evacuation easier through real-time location and navigation across the building, enabled by high-precision scans using Onirix Constructor. This project has significantly improved efficiency and speed during evacuations, offering immediate assistance and reducing costs associated with printed materials.

Unilever: Boosting Efficiency with AR

Unilever factories are already leveraging Onirix technology, where employees use AR to locate and perform their next tasks. By visually recognising their environment, workers are guided step-by-step through their duties, identifying machines in different production lines

With this technology, information and contextualised content are displayed directly over different machines, positioned over the relevant components, reducing downtime and improving operational efficiency. A very useful tool to support inspection tasks for unskilled personnel.