Success Stories

VMLY&R X Durex & Ponton Group: The Art Of Sex

VMLY&R agency, in collaboration with Durex and Ponton Group, achieved a Bronze award in the Health and Wellness category at the Cannes Lions International Festival of Creativity, thanks to an idea executed with Onirix technology.

When the Minister of Education of Poland banned sex education in the country while demanding an increase in museum visits for students, the agency devised various webAR experiences using certain paintings from Poland’s permanent exhibitions as points of contact for sexual education. 

Goiko

With the launch of a new product, Goiko was looking for an impactful campaign that would also collect new customer data.

The creative agency NowAR designed an augmented reality game dynamic, adapted to the brand image, accompanied by a gamification campaign based on prizes.

Over the first three weeks of the campaign, more than 50,000 unique players played, with an average of 1.8 games per player, and a total of more than 200.000 views.

Santa Lucía insurance

Many Worlds, a digital agency that collaborates with top brands, has developed an Web AR solution for the insurance company Santa Lucía, which allows highlighting the lesser-known advantages and coverage of their home insurance policies.

Thanks to the technology provided by Onirix, a 3D apartment has been created, featuring characters that accompany various fun and engaging animations, illustrating some of the everyday situations where you would be glad to have home insurance.

Ancestry - Photograph exhibition with Web AR

We show you an exhibition made by Ancestry in a completely different way.

Thanks to Onirix, the SALT XC agency converted a temporary art gallery into a space where visitors could connect with the photographs. Through a Web AR project with Image Tracking, different works could be seen hidden behind numbered markers in empty frames, which came to life when they were detected.

A use case to discover, and never better said, the hidden treasures of photographs taken during wartime.

RBC x Music festivals - Treasure hunts

Salt, a creative marketing agency, through Onirix has provided a solution to RBC x Music by generating a geolocated gamification dynamic at renowned festivals such as Cavendish, Bluesfest or Ilesoniq held in different cities in Canada.

Visitors could move around the festival to play AR experiences (logo hunting), collect points and redeem them for prizes in different categories.

As a result, more than 3,000 users played more than 14,000 games and an average of 500 prizes were redeemed.

Deusens X CC Westfield La Maquinista: Event promotion webAR

The agency specialised in immersive experiences Deusens developed the promotion of a gastronomic event with WebAR for the Westfield La Maquinista Shopping Centre. Based on image recognition, it brought the campaign poster to life with a series of animations that guarantee an engaging and immersive effect.

Thanks to Onirix technology, it has been possible to bring to life the static promotional image of the event, a revolutionary way to innovate in communication and promotional marketing campaigns focused on events and physical meetings.

Engen - Quickees Play

South African marketing agency, MCI, through Onirix created a gamification dynamic to attract audiences to Engen’s 900+ service stations. They also wanted to showcase their new brand of jelly beans, Quickees, in a fun way.

A game design adapted to the brand image was created, as well as a jelly bean hunt dynamic, in the different regions of the country.

The campaign, which was initially planned for two weeks, was a complete success, with more than 35,000 games played during the two months of the campaign.

La Tagliatella

La Tagliatella asked digital marketing agency Dakota&Durango to create the audiovisual and creative content for its new menus. As part of that process they were able to offer a service of creating dishes in augmented reality.

During the first year of the virtual menu, La Tagliatella’s dishes have been viewed around 400,000 times, and they have renewed their services for their new dishes for next year.

TECSOS

Tecsos created an application that helps hospitalized children to pass the time by interacting with their environment. The application offers virtual learning and interactive games like escape rooms.