AR Wearables in 2020 and Beyond

If you have read our article about the Past, Present, and Future of Augmented Reality, you know already that AR wearables are essential for the next big leap forward...

AR for Product Packaging

With the latest version of Onirix, we have added vertical marker tracking in addition to horizontal marker tracking as part of the improved image tracking capabilities in Onirix. This...

Tracking Technologies in AR

Augmented Reality (AR) requires the software to track the correspondence between the world we live in and the virtual space we have created. The result is an AR experience. To...

AR in learning and education

In this article, we’d like to take a look at why Augmented Reality (AR) is the upcoming tech trend in education and how it will transform the classroom experience...

AR Exhibition in Venice

The British visual artist Jam Sutton is using Augmented Reality for his latest exhibition “Rituals” which has started in Venice this month. In his virtual exhibition that is located...

Go on your own AR Treasure Hunt

You probably remember going on treasure hunts growing up. In recent years, treasure hunts have seen a revival as they got paired with Augmented Reality (AR). AR enhances the...

AR brings Print to Life

Digital content is the primary format in which we consume media and ads nowadays. Which print fading in importance, AR provides an interesting opportunity to overcome the gap between...

Web AR in Online Marketing

Google’s advances in bringing Augmented Reality (AR) to the web are continuing. AR is currently mostly used inside dedicated mobile applications. With the gaining popularity of AR, these users...

Storytelling with Augmented Reality

There is something about stories that hasn’t changed since humans evolved to use language: a good story creates a personal connection, takes you on a journey and most importantly,...