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Category: WebAR

Nowadays, one of the biggest challenges in sectors such as marketing or online stores is to provide a personalized and innovative user experience. WebAR is a great solution to offer immersive experiences, with the immediacy and comfort offered by viewing them directly from the web browser of any mobile device. No mobile applications needed.
27 October, 2022 Image Tracking WebAR

The evolution of augmented reality: from Apps to Web AR

Augmented reality is a type of technology that is redefining the way we interact with our environment. It provides us with contextualised and valuable information about the world around...
29 June, 2022 WebAR Experience

Geolocated augmented reality: the new GPS experiences

Geolocated augmented reality (a.k.a. location-based AR) is one of the concepts that has had more boom around this technology, especially since the appearance of the Pokemon Go game, back...
15 June, 2022 WebAR Experience Tourism

Augmented reality and tourism: the new travel experience

The tourism industry is one of the most important sectors of the world economy. During the pandemic, it was one of the sectors that suffered the most impact, but...
31 May, 2022 WebAR Image Tracking Surface Tracking

Web AR: online augmented reality

Online AR or augmented reality for web is nothing more than the consumption of this type of technology and AR experiences from a mobile web browser, such as Google...
20 May, 2022 Retail Ecommerce Marketing WebAR

Augmented reality in ecommerce: how to improve user experience

Technology and the pandemic are two of the major factors that have contributed to the change in user behaviour and consumer habits in recent years.  The way of shopping,...
5 May, 2022 Marketing WebAR

AR in marketing: the new digital advertising models

Augmented Reality has recently become one of the most widely used tools in marketing campaigns. Every day, more and more brands are betting on experiential marketing and, nowadays, AR...
3 December, 2021 WebAR

Low code: what it is and how it works | Onirix the low-code of augmented reality

Nowadays you can hear more and more about low-code platforms, also known as No-code. What exactly are these types of tools? These are platforms that seek to offer a...
28 September, 2021 Image Tracking WebAR

How to create your own Scavenger Hunt for augmented reality web

In this post we are going to explain in a simple way how to create your own treasure hunt game using augmented reality for web browsers, or the so-called...
17 August, 2021 WebAR Marketing News

Top 5 uses of Web AR and its impact on the market

Augmented reality web is a trend that is gradually imposing itself in the market. As a company focused on webAR, from Onirix it is necessary that we know and...
23 April, 2021 Events Image Tracking Marketing WebAR

Examples of augmented reality web (webAR) for packaging

One of the most widespread uses of augmented reality, within the world of marketing or advertising, is undoubtedly the creation of content for product packaging. With this technology, it...

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