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One of the most widespread uses of augmented reality, within the world of marketing or advertising, is undoubtedly the creation of content for product packaging. With this technology, it...
Augmented reality is a technology that in many cases requires an image on which to place the content: video, animated 3D scene, etc. This image is what is called...
If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...
Are you interested in the concept of customer engagement? Maybe you are a company that wants to reach its potential consumers in a different way. You are looking for...
What do we understand by WebAR The term WebAR is obviously formed with the word “Web” attached to the acronym for Augmented Reality (AR). This technology basically allows viewing...
We live times of change. The situation we are going through today, in the COVID era, tests us in many ways. The moments of crisis have always been, and...
As promised in my last post, we are back today with the first user-accessible demo of our Web AR solution. Actually, we’ve prepared two different demos, but before we...
WebAR is going to become widely available as soon as web browsers officially start supporting the WebXR API which is supposed to happen in December 2019. We believe that...
With the latest version of Onirix, we have added vertical image tracking in addition to horizontal image tracking as part of the improved image tracking capabilities in Onirix. This...
Augmented Reality (AR) requires the software to track the correspondence between the world we live in and the virtual space we have created. The result is an AR experience. To...
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