Augmented reality (AR) and mixed reality (MR) are two immersive technologies that have been gaining traction in recent years. Both provide users with unique experiences that blend the real...
Telefónica has been making the most of the innovation of augmented reality (AR) for years. To consolidate its commitment to this technology and make it known to others, it...
Mixed reality, a fusion of the physical and digital realms, offers users an unprecedented level of interaction and immersion. This technology skillfully blends virtual reality (VR) and augmented reality...
Extended reality (XR) represents a fusion of immersive technologies that blend the physical and virtual worlds, encompassing virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies. These...
What is an Avatar Applied to Augmented Reality? An augmented reality (AR) avatar is a digital representation of a user or character that can be superimposed onto the real...
Augmented reality (AR) applied to events is a technology that combines virtual elements with the real environment to provide an interactive and immersive experience for attendees.
In today's digital age the way we interact with technology and information is evolving rapidly. One of the latest frontiers in this evolution is Web Extended Reality or WebXR.
Creative agencies and media agencies, in many cases combined in terms of integrated digital creation and dissemination services, try to find solutions that respond to the objectives and indicators...