When creating a marketing campaign, achieving an impact on the consumer is one of the biggest headaches for creatives. Thanks to Onirix, this can be fulfilled by creating completely memorable augmented reality advertising campaigns. In addition, RA campaigns meet 3 of the essential requirements in any marketing action: immediacy, comfort, and interactivity.
Technology and the pandemic are two of the major factors that have contributed to the change in user behaviour and consumer habits in recent years. The way of shopping,...
Augmented Reality has recently become one of the most widely used tools in marketing campaigns. Every day, more and more brands are betting on experiential marketing and, nowadays, AR...
Augmented reality web is a trend that is gradually imposing itself in the market. As a company focused on webAR, from Onirix it is necessary that we know and...
One of the most widespread uses of augmented reality, within the world of marketing or advertising, is undoubtedly the creation of content for product packaging. With this technology, it...
Augmented reality is a technology that in many cases requires an image on which to place the content: video, animated 3D scene, etc. This image is what is called...
If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...
Are you interested in the concept of customer engagement? Maybe you are a company that wants to reach its potential consumers in a different way. You are looking for...
We live times of change. The situation we are going through today, in the COVID era, tests us in many ways. The moments of crisis have always been, and...
Augmented reality is a very useful tool to perform marketing tasks, and thereby generate personalized and interactive experiences for different clients and types. That is why the German marketing...
Let’s imagine this: You meet a potential client and you suggest to use Augmented Reality for a project. Everybody in the meeting gets excited about using Augmented Reality but...