How to sell an AR project to a client

Let’s imagine this: You meet a potential client and you suggest to use Augmented Reality for a project.  Everybody in the meeting gets excited about using Augmented Reality but...

Case Study: Grupo ZB

Grupo ZB is one of the world-leading producers of crushing and recycling machines for solid waste. Their machines can crush ferrous and non-ferrous scrap as well as construction and...

AR for Product Packaging

With the latest version of Onirix, we have added vertical image tracking in addition to horizontal image tracking as part of the improved image tracking capabilities in Onirix. This...

Web AR in Online Marketing

Google’s advances in bringing Augmented Reality (AR) to the web are continuing. AR is currently mostly used inside dedicated mobile applications. With the gaining popularity of AR, these users...