When creating a marketing campaign, achieving an impact on the consumer is one of the biggest headaches for creatives. Thanks to Onirix, this can be fulfilled by creating completely memorable augmented reality advertising campaigns. In addition, RA campaigns meet 3 of the essential requirements in any marketing action: immediacy, comfort, and interactivity.
Creative agencies and media agencies, in many cases combined in terms of integrated digital creation and dissemination services, try to find solutions that respond to the objectives and indicators...
Technology and the pandemic are two of the major factors that have contributed to the change in user behaviour and consumer habits in recent years. The way of shopping,...
Augmented Reality has recently become one of the most widely used tools in marketing campaigns. Every day, more and more brands are betting on experiential marketing and, nowadays, AR...
Every day, more and more companies are including the concept of AR in their vocabulary and, above all, contemplating its use due to its growing demand...
The way we consume content has changed and is changing radically. In this sense, augmented reality is increasingly present and is gradually taking on a very important role...
Augmented reality web is a trend that is gradually imposing itself in the market. As a company focused on webAR, from Onirix it is necessary that we know and...
One of the most widespread uses of augmented reality, within the world of marketing or advertising, is undoubtedly the creation of content for product packaging. With this technology, it...
Augmented reality is a technology that in many cases requires an image on which to place the content: video, animated 3D scene, etc. This image is what is called...
If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...