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Augmented reality is a technology that in many cases requires an image on which to place the content: video, animated 3D scene, etc. This image is what is called...
If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...
Are you interested in the concept of customer engagement? Maybe you are a company that wants to reach its potential consumers in a different way. You are looking for...
What do we understand by WebAR The term WebAR is obviously formed with the word “Web” attached to the acronym for Augmented Reality (AR). This technology basically allows viewing...
We are glad to announce new tracking improvements for Onirix SDK v2.18, that are also available within Onirix App. The new tracking module features several enhancements that eliminate drift...
We live times of change. The situation we are going through today, in the COVID era, tests us in many ways. The moments of crisis have always been, and...
The augmented reality in important sectors such as industry 4.0, to provide solutions for maintenance, repairs, or training, is a fact. More and more companies are entering this unknown...
One of the types of augmented reality that is advancing fast-paced, due to its great potential, is location-based AR, which allows you to turn your city into a treasure...
Alrec is a company whose objective is to help its clients, within the retail sector, to improve the experiences they offer to end consumers in every way. For this,...
Augmented reality is a very useful tool to perform marketing tasks, and thereby generate personalized and interactive experiences for different clients and types. That is why the German marketing...
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