Geo AR, on a treasure hunt

One of the types of augmented reality that is advancing fast-paced, due to its great potential, is location-based AR, which allows you to turn your city into a treasure...

Case study: Alrec and augmented portals

Alrec is a company whose objective is to help its clients, within the retail sector, to improve the experiences they offer to end consumers in every way. For this,...

Case study: Xing & Kochan partner

Augmented reality is a very useful tool to perform marketing tasks, and thereby generate personalized and interactive experiences for different clients and types. That is why the German marketing...

How to sell an AR project to a client

Let’s imagine this: You meet a potential client and you suggest to use Augmented Reality for a project.  Everybody in the meeting gets excited about using Augmented Reality but...

The different flavors of Web AR

As promised in my last post, we are back today with the first user-accessible demo of our Web AR solution. Actually, we’ve prepared two different demos, but before we...

Upcoming: Scene Tracking

Augmented reality has massively evolved in recent years. We’ve gone from scanning basic shapes on mobile devices with 4-inch screens and VGA cameras, which moved just over dozens of...

Case Study: Grupo ZB

Grupo ZB is one of the world-leading producers of crushing and recycling machines for solid waste. Their machines can crush ferrous and non-ferrous scrap as well as construction and...