Image Tracking is an augmented reality technology that allows us to detect images (or markers) to place the augmented content on them, and track the position of the image to maintain the content perfectly located throughout the experience. This technology is also known as marker tracking.
Augmented reality is a very useful tool to perform marketing tasks, and thereby generate personalized and interactive experiences for different clients and types. That is why the German marketing...
“What kind of tracking do you want to use” is is the first question everybody needs to answer when creating a new AR experience. Since there is no one...
WebAR is going to become widely available as soon as web browsers officially start supporting the WebXR API which is supposed to happen in December 2019. We believe that...
Augmented Reality (AR) can bring the digital world to life with the aid of a smartphone or a tablet. Different types of triggers can be used to activate and...
Augmented Reality (AR) requires the software to track the correspondence between the world we live in and the virtual space we have created. The result is an AR experience. To...
Digital content is the primary format in which we consume media and ads nowadays. Which print fading in importance, AR provides an interesting opportunity to overcome the gap between...