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Category: Image Tracking

Image Tracking is an augmented reality technology that allows us to detect images (or markers) to place the augmented content on them, and track the position of the image to maintain the content perfectly located throughout the experience. This technology is also known as marker tracking.

27 October, 2022 Image Tracking WebAR

The evolution of augmented reality: from Apps to Web AR

Augmented reality is a type of technology that is redefining the way we interact with our environment. It provides us with contextualised and valuable information about the world around...
31 May, 2022 WebAR Image Tracking Surface Tracking

Web AR: online augmented reality

Online AR or augmented reality for web is nothing more than the consumption of this type of technology and AR experiences from a mobile web browser, such as Google...
28 September, 2021 Image Tracking WebAR

How to create your own Scavenger Hunt for augmented reality web

In this post we are going to explain in a simple way how to create your own treasure hunt game using augmented reality for web browsers, or the so-called...
23 April, 2021 Events Image Tracking Marketing WebAR

Examples of augmented reality web (webAR) for packaging

One of the most widespread uses of augmented reality, within the world of marketing or advertising, is undoubtedly the creation of content for product packaging. With this technology, it...
8 April, 2021 Marketing Image Tracking Industry WebAR

WebAR for tourism or marketing with Visual references

Augmented reality is a technology that in many cases requires an image on which to place the content: video, animated 3D scene, etc. This image is what is called...
10 February, 2021 WebAR Image Tracking Marketing

WebAR for marketing and digital strategy agencies

If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...
21 January, 2021 Marketing Image Tracking WebAR

WebAR as a strategy to boost customer engagement

Are you interested in the concept of customer engagement? Maybe you are a company that wants to reach its potential consumers in a different way. You are looking for...
22 June, 2020 Image Tracking Surface Tracking WebAR

What is WebAR and what do we love so much about it?

What do we understand by WebAR The term WebAR is obviously formed with the word “Web” attached to the acronym for Augmented Reality (AR). This technology basically allows viewing...
11 June, 2020 News Image Tracking

Image & QR Code Tracking Improvements

We are glad to announce new tracking improvements for Onirix SDK v2.18, that are also available within Onirix App. The new tracking module features several enhancements that eliminate drift...
9 January, 2020 News Image Tracking Marketing

Case study: Xing & Kochan partner

Augmented reality is a very useful tool to perform marketing tasks, and thereby generate personalized and interactive experiences for different clients and types. That is why the German marketing...

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