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If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...
Are you interested in the concept of customer engagement? Maybe you are a company that wants to reach its potential consumers in a different way. You are looking for...
What do we understand by WebAR The term WebAR is obviously formed with the word “Web” attached to the acronym for Augmented Reality (AR). This technology basically allows viewing...
We are glad to announce new tracking improvements for Onirix SDK v2.18, that are also available within Onirix App. The new tracking module features several enhancements that eliminate drift...
Augmented reality is a very useful tool to perform marketing tasks, and thereby generate personalized and interactive experiences for different clients and types. That is why the German marketing...
“What kind of tracking do you want to use” is is the first question everybody needs to answer when creating a new AR experience. Since there is no one...
Web AR is going to become widely available as soon as web browsers officially start supporting the WebXR API which is supposed to happen in December 2019. We believe...
Augmented Reality (AR) can bring the digital world to life with the aid of a smartphone or a tablet. Different types of triggers can be used to activate and...
Augmented Reality (AR) requires the software to track the correspondence between the world we live in and the virtual space we have created. The result is an AR experience. To...
Digital content is the primary format in which we consume media and ads nowadays. Which print fading in importance, AR provides an interesting opportunity to overcome the gap between...
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