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Augmented reality is a technology that in many cases requires an image on which to place the content: video, animated 3D scene, etc. This image is what is called...
If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...
Are you interested in the concept of customer engagement? Maybe you are a company that wants to reach its potential consumers in a different way. You are looking for...
What do we understand by WebAR The term WebAR is obviously formed with the word “Web” attached to the acronym for Augmented Reality (AR). This technology basically allows viewing...
One of the types of augmented reality that is advancing fast-paced, due to its great potential, is location-based AR, which allows you to turn your city into a treasure...
Alrec is a company whose objective is to help its clients, within the retail sector, to improve the experiences they offer to end consumers in every way. For this,...
“What kind of tracking do you want to use” is is the first question everybody needs to answer when creating a new AR experience. Since there is no one...
Augmented reality has massively evolved in recent years. We’ve gone from scanning basic shapes on mobile devices with 4-inch screens and VGA cameras, which moved just over dozens of...
Grupo ZB is one of the world-leading producers of crushing and recycling machines for solid waste. Their machines can crush ferrous and non-ferrous scrap as well as construction and...
Over the last six months, we’ve started working with a number of partner companies across Europe and South America. This first generation of Onirix partners helped us to understand...
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