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Author: Carlos González González

Chief Product Officer at Onirix

Manager and team worker. In charge of the roadmap of the product and its evolution. Creativity and hard work, from strategy to day-to-day decisions. Good food, sports, and music the rest of the time.

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27 October, 2022 Image Tracking WebAR

The evolution of augmented reality: from Apps to Web AR

Augmented reality is a type of technology that is redefining the way we interact with our environment. It provides us with contextualised and valuable information about the world around...
29 June, 2022 WebAR Experience

Geolocated augmented reality: the new GPS experiences

Geolocated augmented reality (a.k.a. location-based AR) is one of the concepts that has had more boom around this technology, especially since the appearance of the Pokemon Go game, back...
31 May, 2022 WebAR Image Tracking Surface Tracking

Web AR: online augmented reality

Online AR or augmented reality for web is nothing more than the consumption of this type of technology and AR experiences from a mobile web browser, such as Google...
3 December, 2021 WebAR

Low code: what it is and how it works | Onirix the low-code of augmented reality

Nowadays you can hear more and more about low-code platforms, also known as No-code. What exactly are these types of tools? These are platforms that seek to offer a...
28 September, 2021 Image Tracking WebAR

How to create your own Scavenger Hunt for augmented reality web

In this post we are going to explain in a simple way how to create your own treasure hunt game using augmented reality for web browsers, or the so-called...
17 August, 2021 WebAR Marketing News

Top 5 uses of Web AR and its impact on the market

Augmented reality web is a trend that is gradually imposing itself in the market. As a company focused on webAR, from Onirix it is necessary that we know and...
8 April, 2021 Marketing Image Tracking Industry WebAR

WebAR for tourism or marketing with Visual references

Augmented reality is a technology that in many cases requires an image on which to place the content: video, animated 3D scene, etc. This image is what is called...
10 February, 2021 WebAR Image Tracking Marketing

WebAR for marketing and digital strategy agencies

If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...
21 January, 2021 Marketing Image Tracking WebAR

WebAR as a strategy to boost customer engagement

Are you interested in the concept of customer engagement? Maybe you are a company that wants to reach its potential consumers in a different way. You are looking for...
22 June, 2020 Image Tracking Surface Tracking WebAR

What is WebAR and what do we love so much about it?

What do we understand by WebAR The term WebAR is obviously formed with the word “Web” attached to the acronym for Augmented Reality (AR). This technology basically allows viewing...

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