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18 November, 2019 Surface Tracking Marketing News 3 minutes read

Case Study: Grupo ZB

Grupo ZB is one of the world-leading producers of crushing and recycling machines for solid waste. Their machines can crush ferrous and non-ferrous scrap as well as construction and demolition waste. The company operating from 20 different locations worldwide.

A Grupo ZB Thor 2121 processing a car

Recycling machines meet AR

GrupoZB is using Augmented Reality to present their recycling machines to clients. AR allows them to bring these large machines to any place in the world, configure them together with the client and demonstrate their usage in real-size and in real-world locations.

Grupo ZB AR app on iOS

Grupo ZB is using a white label version of the Onirix AR app for Android and iOS. They manage their product catalog with Onirix Studio, which allows them to add new 3D models of machines at any point without updating the app. 

More about our white label service can be found here. 


Carlos González

Chief Product Officer at Onirix Linkedin

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