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The British visual artist Jam Sutton is using Augmented Reality for his latest exhibition “Rituals” which has started in Venice this month. In his virtual exhibition that is located...
Recently, we have introduced the Launch Pad as a way to share AR experiences via social media. Today, we are introducing another way to share experiences with others, directly...
You probably remember going on treasure hunts growing up. In recent years, treasure hunts have seen a revival as they got paired with Augmented Reality (AR). AR enhances the...
Digital content is the primary format in which we consume media and ads nowadays. Which print fading in importance, AR provides an interesting opportunity to overcome the gap between...
Google’s advances in bringing Augmented Reality (AR) to the web are continuing. AR is currently mostly used inside dedicated mobile applications. With the gaining popularity of AR, these users...
Sound and audio instantly change the immersive character of an AR scene. Typical use cases for sounds include audio guides, music or background sounds. In our example scene below,...
Until web browsers are capable of displaying Augmented Reality (AR), we will depend on mobile applications to display AR content. This is inconvenient for the user, as they first...
There is something about stories that hasn’t changed since humans evolved to use language: a good story creates a personal connection, takes you on a journey and most importantly,...
Web AR has been hyped for a while, but it was lacking a solid technical foundation so far. A recent push from Google to bring AR to the web...
The Mobile World Congress in Barcelona is the largest mobile event in the world. The most innovative companies and the most cutting-edge technology met in Barcelona from the 25th...
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