Go on your own AR Treasure Hunt

You probably remember going on treasure hunts growing up. In recent years, treasure hunts have seen a revival as they got paired with Augmented Reality (AR). AR enhances the...

AR brings Print to Life

Digital content is the primary format in which we consume media and ads nowadays. Which print fading in importance, AR provides an interesting opportunity to overcome the gap between...

WebAR in Online Marketing

Google’s advances in bringing Augmented Reality (AR) to the web are continuing. AR is currently mostly used inside dedicated mobile applications. With the gaining popularity of AR, these users...

Audio in AR Scene Design

Sound and audio instantly change the immersive character of an AR scene. Typical use cases for sounds include audio guides, music or background sounds. In our example scene below,...

Share AR with the Launch Pad

Until web browsers are capable of displaying Augmented Reality (AR), we will depend on mobile applications to display AR content. This is inconvenient for the user, as they first...

WebAR is picking up pace

Web AR has been hyped for a while, but it was lacking a solid technical foundation so far. A recent push from Google to bring AR to the web...

Mobile World Congress 2019

The Mobile World Congress in Barcelona is the largest mobile event in the world. The most innovative companies and the most cutting-edge technology met in Barcelona from the 25th...